|
課程名稱 |
資訊管理
INFORMATION MANAGEMENT |
|
開課學期 |
97-1 |
|
授課對象 |
商學研究所 |
|
授課教師 |
陳鴻基 |
|
課號 |
MBA7009 |
|
課程識別碼 |
741EM2300 |
|
班次 |
02 |
|
學分 |
3 |
|
全/半年 |
半年 |
|
必/選修 |
必帶 |
|
上課時間 |
星期二6,7,8(13:20~16:20) |
|
上課地點 |
管一204 |
|
備註 |
本課程以英語授課。
限本系所學生(含輔系、雙修生)
總人數上限：35人 |
|
|
|
|
課程簡介影片 |
|
|
核心能力關聯 |
核心能力與課程規劃關聯圖 |
|
課程大綱
|
|
為確保您我的權利,請尊重智慧財產權及不得非法影印
|
|
課程概述 |
The course is divided into four modules. The first module is aimed at understanding the information systems in general, particularly in the Internet era. It discusses issues on how to achieve the competitive advantages with information systems. The second module explores information technology infrastructure by looking into the hardware, software, database, and knowledge base in the value-creating process. The third module examines the key system application issues on operation, customer, market, and decision-making. The fourth module concentrates on building and managing information systems and societal aspect of information systems. |
|
課程目標 |
The objective of the course is to provide students with a brief but in-depth look at how business firms use information technologies and systems to achieve corporate objectives. It is a common belief that all business school students-regardless of their majors-require some basic understanding and knowledge of how to use information technologies and systems on their jobs. People all agree that information systems are one of the major tools available to business managers for achieving corporate goals. The course will examine how information technology (IT) enables organizations to conduct business in radically different and more effective ways and discuss today’s challenges from the point of the view of the managers who are grappling with them. It recounts stories of success and failure, focusing on the issues faced and the decisions made by executives in companies around the world. This course is based on the fundamental premise that the major role of information technology is to provide organizations with strategic advantage by facilitating problem solving, increasing productivity and quality, improving customer service, and enabling business process reengineering. By taking a practical, managerial-oriented approach (e.g., case studies), this course discusses how IT can be used by information system department, by end users and vendor as well. Managing information resources, new technologies, and communications network is becoming a critical success factor in the operations of many companies and will be addressed in the course too. |
|
課程要求 |
|
|
預期每週課後學習時數 |
|
|
Office Hours |
每週三 17:30~18:30
每週二 17:30~18:50 |
|
指定閱讀 |
|
|
參考書目 |
Laudon, Kenneth and Jane Laudon, Essentials of Business Information Systems, 8th ed., Pearson Education, ISBN: 0-13-156965-1 (web site: www.prenhall.com/laudon) |
|
評量方式
(僅供參考) |
|
No. |
項目 |
百分比 |
說明 |
|
1. |
個案討論 |
22% |
Case discussion |
2. |
作業 |
14% |
Homework assignments |
3. |
期末報告 |
27% |
Final project (team) |
4. |
出席與討論 |
16% |
Class participation |
5. |
期中考 |
21% |
|
|
|
週次 |
日期 |
單元主題 |
|
第1週 |
9/16 |
Information Systems in the Enterprise |
|
第2週 |
9/23 |
Business Information Systems (Chapter 1)
Discussion:
1. UPS compete globally with information technology (p.16) |
|
第3週 |
9/30 |
E-Business: How Businesses Use Information System (Chapter 2)
Discussion:
1. Google’s new search for the best and the brightest (p.53)
|
|
第4週 |
10/07 |
Achieving Competitive Advantage with Information Systems (Chapter 3)
Discussion:
1. Can Detroit make the cars customer want? (p.87)
|
|
第5週 |
10/14 |
IT Infrastructure: Hardware and Software (Chapter 4)
Discussion:
1. Will Google take over the Desktop? (p.136)
|
|
第6週 |
10/21 |
Case discussion:
1. Is Second life ready for Business? (p.34)
2. YouTube, the Internet, and the Future of Movies (p.110)
|
|
第7週 |
10/28 |
Foundations of Business Intelligence: Databases and Information management (Chapter 5)
Discussion
1. The database behind MySpace (p.177)
|
|
第8週 |
11/04 |
Hand-on on Access exercise (lab class) |
|
第9週 |
11/11 |
Telecommunications, the Internet, and Wireless Technology (Chapter 6)
Discussion:
1. Wal-Mart grapples with RFID (p.219)
|
|
第10週 |
11/18 |
Securing Information Systems (Chapter 7)
Discussion:
1. Can Saleforces.com On-Demand remain in Demand? (p.256)
|
|
第11週 |
11/25 |
Achieving Operational Excellence and Customer Intimacy: Enterprise Applications (Chapter 8)
Discussion:
1. Invacare struggles with its Enterprise System implementation (p.287)
|
|
第12週 |
12/02 |
Mid term (in class exam) |
|
第13週 |
12/09 |
E-commerce: Digital Markets, Digit Goods (Chapter 9)
Discussion:
1. Can eBay continue growing? (p.308)
|
|
第14週 |
12/16 |
Case discussion
Can HP mine success from an enterprise data warehouse? (p.185)
Sunsweet Growers cultivates its supply chain? (p.293)
|
|
第15週 |
12/23 |
Improving Decision Making and Managing Knowledge (Chapter 10)
Discussion:
1. Managing with Web 2.0 (p.356)
|
|
第16週 |
12/30 |
Building Information Systems (Chapter 11)
Discussion:
1. Dorfman Pacific rolls out a new wireless warehouse (p.395)
|
|
第17週 |
1/06 |
Ethical and Social Issues in Information Systems (Chapter 12)
Wrap up
|
|
第18週 |
1/13 |
Final project presentation |
|